PRIVACY

The security of your personal information is very important to us. We do not share your personal information in ways not disclosed in our privacy statement or without your informed permission. We value your trust very highly and will work to protect the security and privacy of any personal information you provide to us.

We collect only the following personal information:

We collect that which you choose to provide voluntarily when using our web site. Additionally, your hotel stay provides information which we collect and store locally. This facilitates aggregated trend analysis used for hotel management purposes such as planning new hotel locations, evaluating hotel amenities, guest preferences, and advertisement planning. In addition, your business with us is valued and we may use the record of your stay to send you, via postal mail, communications such as guest surveys or promotional offers and benefits. You may "opt-out" or choose to be excluded from these communications by noting this on your guest registration during your hotel stay.

Our web site does not intentionally solicit or collect personal information about children under the age of 13. If you are under 13 and would like to use our web site, please ask a parent or guardian for assistance.

Where do we collect your personal information?

When you place a hotel reservation, we request your name, email address, mailing address, phone number, credit card number and expiration date. We use this information to process and fulfill your reservation.

How do we use your personal information?

Information we collect on our web site may be used to enhance your experience in the following ways:

• Confirm your hotel reservation
• Bill your credit card for Advance Purchase Reservations and Advance Deposits
• Respond to your customer-service inquiries or requests
• Communicate special offers and featured items to you, if you choose to receive such notices

How do we protect the security of your personal information?

The security of your personal information is very important to us. In our efforts to protect your online transactions, we use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your personal information will be automatically encrypted, or encoded, before it is sent over the Internet.

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